Conversion of visitors to your website into customers is just as important as getting traffic: no more, no less.
Just as a great website without visitors is useless, so too is an ineffective website with lots of visitors.
What makes a website effective?
One of the biggest mistakes I see on so many websites is that they talk about their own company, not the visitor’s problems.
Do you care about me? I didn’t think so, but that’s OK, I don’t take it personally. We both know you’re reading this because you care about you, your problems, and how to solve them.
Any website that fails to address the needs of their visitors will not work well. In fact, the only reason some websites work at all is because the competition is just as bad, if not worse.
Another big mistake is no call to action.
So I’ve visited your website. I’m interested in what you have to offer. Now what do I do?
Maybe I’m only half-interested, so where do I go from here?
Can you guess what the call to action on this website is? Hopefully it is perfectly obvious without being too in your face.
There is a cost to getting traffic to your website. Make sure you make efficient use of that investment with a website that works, a website that generates leads, walk-in traffic to your store, or sales through your ecommerce channels.
If you’d like to find out more about how we can help your website turn more visitors into customers, contact me for a free consultation: