Traffic
Traffic is where your website begins.
You might think your website begins with, well, a website. Why does it begin with traffic instead?
A website, no matter how well designed, is useless without visitors.
You need to plan for traffic, starting with the domain name you choose. Will your website be a brochure site, visited only by people you personally send there via your business card, direct mail and word of mouth, or will people be searching for your website using Google etc.?
In some industries, your customers just aren’t searching for you and your solutions, so you need to promote your website in certain ways.
In most industries though, people are searching for specific solutions you can provide. You just need to know what they are searching for. Only then can you start thinking of good domain names, and the design of your website.
A lot can be done for a website that already exists but which turns out to have missed the boat when it comes to the above market research. Hey, how were you to know if no one told you about the importance of traffic when you first built your website?
If you’d like to find out more about how we can help your website get more traffic, contact me for a free consultation:
Comments on this entry are closed.