Increasing website traffic is the biggest challenge many business owners face. What do you do if you have a website but no one comes to it?
It used to be enough for a business just to have a website, or so the owners thought. If you’re like most business owners, you realized that there is a lot more to a website than simply having one.
And there is nothing more frustrating than googling the ideal search term for your business, only to find you’re on page 5, 50, or just plain not listed!
There are several reasons why websites suffer from this disappointing fate, and we’ll look at a few of those reasons here.
Increasing traffic to your Website
There are several ways to increase traffic to your website. Some are “paid”, others are “free.”
With paid traffic you have to pay for each visitor that arrives at your website, or for each ad impression, even if it is not clicked and does not yield a visitor.
Free traffic does not necessarily mean that it there is no cost associated with getting the traffic. There is a cost in time (if you know what you’re doing) or money (if you need to hire someone to do it for you). Once set up properly, there is no cost per visitor, and the benefits can last for years. Visitors tend to trust this method of finding your website more than paid methods.
Short Term Traffic
In the short term, you can usually get better and quicker results with paid traffic. Within days, hours or even minutes, you can set up an advertising campaign and get traffic pouring into your website. Depending on the competition for what you are advertising, you could also find money pouring out of your bank account to make this happen. Certainly there are ways to improve your results and pay less for your traffic, but it will still add up.
Long Term Traffic
In the long run, you want free traffic, in other words, for the cost of a few weeks of advertising, you could set up traffic that rolls in every day without costing you every time someone discovers your website.
It does take time to set this up. Results often take months, but not always. I’ll be discussing this in future articles.
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